Dove Color Care Sulfate Free Shampoo protects and enhances color-treated hair in a 400ml bottle. This specialized formula is sulfate-free to prevent color fading while gently cleansing and nourishing dyed or highlighted hair. The advanced technology locks in color vibrancy and extends the life of your color investment, keeping your hair looking freshly colored longer. Dermatologist-tested and suitable for all hair types, especially color-treated hair, this shampoo delivers professional salon-quality care. Free from harsh chemicals and sulfates, Dove Color Care provides expert protection that maintains color intensity and richness while leaving your hair visibly softer, shinier, and more vibrant with every wash.