MAXX Deluxe Ammonia Free 7.11 New is a gentle permanent color delivering ash blonde tones without harsh ammonia formulations. This innovative formula provides consistent color deposit while minimizing scalp sensitivity and hair stress associated with traditional ammonia-based products. Shade 7.11 offers cool, sophisticated ash blonde suitable for complete coverage and dimensional techniques. The ammonia-free technology preserves hair's natural moisture and elasticity throughout the coloring process. Ideal for those with sensitive scalps or seeking gentler coloring solutions, this formula delivers professional-quality ash blonde results with improved comfort, reduced chemical odor, and noticeably healthier, shinier hair post-coloring.